Archive for 'marketing'

The 2010 Census is a Breeze

The United States Census 2010 is touted as “One of the shortest forms in history–10 questions in 10 minutes.” Actually, even with four people living in my household, it took me less than half that time to complete.
The demographics/data geek in me wishes they’d asked a few more questions. As someone old enough to remember [...]

Google for Life: Search On

Wow. I missed this spot during the Super Bowl last night, but it’s definitely a favorite. Simple, understated, with no voiceover; this ad for search engine Google manages to evoke the most important, happiest, and possibly scariest events in a person’s life. Watch it more than once and the story comes to life. <sniff>

FLO TV, Not Sure About This

I’ve already seen two FLO TV ads during the Super Bowl, and I loved them both. The one with Jim Nantz is a hoot.
But I’m puzzled … is this an idea whose time came about 20 years ago? I can remember thinking, literally, dozens of times growing up: “If they can make a transistor radio [...]

Love the New Website

I love the new http://www.whitehouse.gov/ website.

So far, I don’t see any sharing or rating functionality, which would be really interesting here, especially in the blog content. Maybe they’ll add it later.
But the content is great, and the designer and information architect definitely know their SEO (search engine optimization).

HDTV: Cheap

I’m beginning to understand why Circuit City is going out of business. I was there yesterday with about 1,000 other people who dropped by to pick the bones of the erstwhile electronics retailer.
It had been a long time since I’d been there. Not because of the selection; I think most retailers have exactly the same [...]